I’m not here to lie to you: Sheltering in place is getting pretty old. (Marketing)
I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company.
Still. There are only so many loaves of bread you can bake, puzzles you can solve, board games you can play before the ennui sets in.
If you’re like me, you could use a laugh right now. And I need to exercise my comedy muscles before they atrophy.
And in a world where people are still writing articles called, “Should You Include Humor in Your B2B Content,” we need constant reminders that people like jokes. People like to laugh. Laughter brings you closer to your audience and creates a connection.
Not that any of these jokes will make you laugh, of course — but I’ve heard that a smile and a groan is almost as good for you.
20 More Jokes Only a Marketer Could Love
Q: How many agile marketers does it take to change a lightbulb?
A: Three: A scrum master, a product owner, and a one-man development team. After a weeklong sprint, they deliver a candle, and then iterate from there.
I named my dog “Organic Reach on Facebook.”
I don’t have a dog.
We’re testing an influencer program where you can sponsor the cool kids in a high school to promote your product. We call it “pay per clique.”
Automated personalization, who?
%First_Name, we miss you! Hope things are good in %City.
I hired an ex-marketer to remodel my bathroom. But he couldn’t get the shower dimensions right, because he was only interested in vanity measurements.
I just consulted on a popular spice company’s website. My sage advice was that they needed to increase their thyme on page.
Q: Why did the salmon make a great social media marketer?
A: He had years of experience in live streams.
It’s not that I don’t have that many Twitter followers… I’m just practicing social media distancing.
No matter where I am, Google Maps only recommends businesses from a single town in Alabama. I don’t think this is how Mobile-first indexing is supposed to work.
Apparently there’s a new marketing band called SEO Speedwagon. I couldn’t find them on Google, but I heard it from a friend who heard it from a friend who heard it from another…
Working from home is weird. I got so sick of sitting at my desk, I wrote my last blog from my kids’ trampoline. The time-on-page was pretty good, but the bounce rate was really high.
I’m not saying he’s a clueless marketer, but I asked for more evergreen content and he wrote a blog about Christmas trees.
Indies uncertain times, our brand wants you to know that we care…
Did you hear that Instagram is finally being localized for the U.S. market? It’s rebranding as “Insta .035724 Ounces.”
The CEO at my old job was so clueless about social media…
How clueless was he?
He thought you had to be looking off to one side for your profile picture!
How many clickbait content writers does it take to change a lightbulb?
Only five, but number four will shock you!
My kids hate hearing we’re having leftovers for dinner. So now I call it “Repurposed, snackable content.”
Why did the marketer steal groceries from Whole Foods?
She knows you don’t pay for anything organic.
My buddy recently lost his job doing marketing for one of those serial-killer podcasts. He probably shouldn’t have suggested user-generated content.
Q: Why does the social media marketer keep getting off the elevator at the wrong floor?
A: He’s still trying to figure out Stories.
The Value of a Joke
Content marketers know that great content offers value to the reader. We tend to think of that value as something inspirational or educational. But let’s not overlook entertainment value. If your content provides a brief distraction from the everyday, that’s valuable. That’s something that people need… and Indies uncertain times, we need it more than ever.