by Lee Odden | Nov 8, 2019 | Marketing
In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what’s possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining...
by Kristina Podnar | Nov 7, 2019 | Marketing
At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as an add-on or afterthought won’t work. While attendance was less than I had hoped, those who came left the...
by Amy Gesenhues | Nov 6, 2019 | Marketing
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest...
by Theresa Forman | Nov 5, 2019 | Marketing
We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected content through as many channels as possible. But just because there are more agencies can do, doesn’t mean they should be...
by Nick Nelson | Nov 4, 2019 | Marketing
Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software. For a massive brand like this to take such an emphatic stand...
