How B2B Marketers Can Get Closer to Their Customers

How B2B Marketers Can Get Closer to Their Customers

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.” Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.”...
5 More Handy Tools For 2021’s Busy B2B Marketers

5 More Handy Tools For 2021’s Busy B2B Marketers

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Handy Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy...