by Ashley Cooksley | Jan 22, 2020 | Marketing
A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to Miller Lite’s “Unfollow” campaign to the increased power of social media to drive action and public perception in political, economic and world theaters....
by Lee Odden | Jan 21, 2020 | Marketing
In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women...
by Lane Ellis | Jan 20, 2020 | Marketing
B2B CX Trailblazers Listen to and Act on Customer Feedback 91 percent of B2B customer experience (CX) leaders utilize the input of employees to improve CX efforts, and 89 percent gather partner and distributor feedback for boosting CX, two of the traits highlighted in...
by Jennifer Videtta | Jan 17, 2020 | Marketing
Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle Retail has launched Consumer Insights to help retail marketers use enriched customer data attributes alongside...
by Jennifer Videtta | Jan 16, 2020 | Marketing
Customers — especially end-users — tend to be straightforward with store and customer service staff as well as regular vendor contacts, particularly when it comes to product feedback. That feedback doesn’t always reach the product management team, but can be critical...
