by Jennifer Videtta | Jan 29, 2020 | Marketing
Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt and adopt...
by STEPHANIE GOLDBERG | Jan 28, 2020 | Hospitals
Patient volume is on the rise at Little Company of Mary Hospital in Evergreen Park, Ill., as it prepares to join Peoria, Ill.-based OSF HealthCare. At a time when many community hospitals are struggling to attract patients amid increased competition, the 298-bed...
by Jessica Kim Cohen | Jan 27, 2020 | Healthcare, Marketing
In 2020, there’s an app for everything—even medical treatment. In the first three quarters of 2019 alone, more than $850 million went to mobile and digital health startups building software that claims to help users improve their health, according to a report from...
by Jennifer Videtta | Jan 24, 2020 | Marketing
Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric approach. The Platform of Independents is led by Segment co-founder and CEO...
by Duane Brown | Jan 23, 2020 | Marketing
Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my name’s...
