by Amy Gesenhues | Dec 10, 2019 | Marketing
Only 38% of the 425 customer data executives “strongly agreed” when asked if they knew where all of their company’s customer data is stored. The survey of director-level or higher executives responsible for customer data management decisions was conducted by Forrester...
by Taylor Peterson | Dec 9, 2019 | Marketing
Social is accounting for a higher-than-expected share of programmatic display ad spending. Advertisers in the U.S. will spend more than $57 billion on programmatic digital display by the end of 2019, with 56.3% of that going to ad units on social platforms, a new...
by Kyle Henderick | Dec 6, 2019 | Marketing
The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer with a stake in the game meticulously...
by Fred Pennic | Dec 4, 2019 | Healthcare, Marketing
Summary of Health IT/digital IPOs, merger & acquisition (M&A) activity, and public company performance during the month of July. Digital Health IPOs in July Source: Healthcare Growth Partners (HGP) Breaking the digital health IPO drought, there were four...
by Jasmine Pennic | Dec 3, 2019 | Telehealth
FCC Chairman Ajit Pai The Federal Communications Commission (FCC) on Thursday took action to promote telehealth in rural America through reforms to the Rural Health Care Program that ensure limited program funds are disbursed efficiently and equitably, promote...
