by Melissa Reilly | Feb 7, 2020 | Marketing
In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising...
by Tara Bannow | Feb 6, 2020 | Healthcare
CVS Health said it has worked out a way for employers and insurers to cover the out-of-pocket costs of their members’ diabetes medications while also saving money. Despite shouldering the added cost of their members’ drugs, CVS’ pharmacy benefit...
by Jessica Kim Cohen | Feb 5, 2020 | Healthcare
Practice Fusion, a vendor of electronic health records software, will pay $145 million to resolve criminal and civil investigations, including a probe into a scheme to increase opioid prescriptions, the Justice Department said Monday. The DOJ said the case marks the...
by Maria Castellucci | Feb 4, 2020 | Healthcare
The IHI Leadership Alliance was formed in 2013 but it only began its focus on waste about two years ago. The alliance is intended to be a opportunity for healthcare organizations to come together and share ideas. “It’s a member-driven network,” said Jill Duncan, IHI...
by Jessica Kim Cohen | Feb 3, 2020 | Healthcare
Sometimes, ransomware can feel like the flu. As soon as hospitals find a defense, a new and more sophisticated version appears—making it difficult for hospital leaders to keep up. Cryptic names like WannaCry, Petya and SamSam—all variants of ransomware—have become...
by Merrill Goozner | Jan 31, 2020 | Marketing
Polls suggest most working-age Americans are satisfied with their employer-based health insurance. That could easily change when this deficit-fueled economic expansion ends, as it inevitably will. A poll conducted last fall by the Commonwealth Fund showed 48% of the...
by Dave Cunningham | Jan 30, 2020 | Marketing
The business value of design has been proven at scale by the McKinsey Design Index. The report shows the best design performers increased their revenues and shareholder returns at nearly twice the rate of their industry counterparts. However, we still see designers...
by Jennifer Videtta | Jan 29, 2020 | Marketing
Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt and adopt...
by STEPHANIE GOLDBERG | Jan 28, 2020 | Hospitals
Patient volume is on the rise at Little Company of Mary Hospital in Evergreen Park, Ill., as it prepares to join Peoria, Ill.-based OSF HealthCare. At a time when many community hospitals are struggling to attract patients amid increased competition, the 298-bed...
by Jessica Kim Cohen | Jan 27, 2020 | Marketing, Healthcare
In 2020, there’s an app for everything—even medical treatment. In the first three quarters of 2019 alone, more than $850 million went to mobile and digital health startups building software that claims to help users improve their health, according to a report from...
