by Lane Ellis | Jan 22, 2021 | Marketing, Uncategorized
Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places? Unconventional Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback,...
by Lee Odden | Jan 21, 2021 | Marketing
According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the...
by Lane Ellis | Jan 20, 2021 | Marketing
Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place. B2B We’re especially proud of the content marketing...
by Nick Nelson | Jan 19, 2021 | Marketing
Catching a movie in a packed theater. Crowding into a stadium with tens of thousands of fans for a sporting event or concert. Attending a bustling business expo in a convention center brimming with industry peers. All of the above are previous mainstays that went...
by Michael Brady | Jan 18, 2021 | Healthcare
Medicare will cover all medical devices designated by the Food and Drug Administration as a “breakthrough” technology. The final rule, released Tuesday, will cover the use of a breakthrough device for four years after it receives FDA market authorization....
by Joshua Nite | Jan 15, 2021 | Marketing
Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.” Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.”...
by Lane Ellis | Jan 14, 2021 | Marketing
Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Handy Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy...
by Nick Nelson | Jan 13, 2021 | Marketing
It’s been almost 40 years since Pitfall!, the classic side-scrolling platformer for the original Atari, was first released. Steering David Crane’s creation went on to become one of the first console video game hits, selling more than 4 million copies, and is now...
by Lee Odden | Jan 12, 2021 | Marketing
We’ve finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. One source of inspiration I’ve found effective are the insights from industry research. That’s one of the main...
by Lee Odden | Jan 11, 2021 | Marketing
If there was a year in need of inspiration, 2020 was it. Luckily, we’re continuing our long tradition of highlighting inspirational marketers who are also influential. Over the past 10 years we’ve honored hundreds of women in marketing doing great work, creating and...
