Pro Tip: Don’t add new services reactively

Pro Tip: Don’t add new services reactively

When a client asks to add a new service to their account, it’s usually an easy upsell… unless they’ve requested a service your agency doesn’t currently offer. That’s when many agency leaders fall into “panic” mode. Not wanting to lose the account, they automatically...
Why marketers should stop avoiding privacy issues

Why marketers should stop avoiding privacy issues

At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as an add-on or afterthought won’t work. While attendance was less than I had hoped, those who came left the...

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