by Jennifer Videtta | Jan 24, 2020 | Marketing
Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric approach. The Platform of Independents is led by Segment co-founder and CEO...
by Duane Brown | Jan 23, 2020 | Marketing
Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my name’s...
by Ashley Cooksley | Jan 22, 2020 | Marketing
A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to Miller Lite’s “Unfollow” campaign to the increased power of social media to drive action and public perception in political, economic and world theaters....
by Lee Odden | Jan 21, 2020 | Marketing
In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women...
by Lane Ellis | Jan 20, 2020 | Marketing
B2B CX Trailblazers Listen to and Act on Customer Feedback 91 percent of B2B customer experience (CX) leaders utilize the input of employees to improve CX efforts, and 89 percent gather partner and distributor feedback for boosting CX, two of the traits highlighted in...
by Jennifer Videtta | Jan 17, 2020 | Marketing
Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle Retail has launched Consumer Insights to help retail marketers use enriched customer data attributes alongside...
by Jennifer Videtta | Jan 16, 2020 | Marketing
Customers — especially end-users — tend to be straightforward with store and customer service staff as well as regular vendor contacts, particularly when it comes to product feedback. That feedback doesn’t always reach the product management team, but can be critical...
by Ryan Phelan | Jan 15, 2020 | Marketing
Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with all the 2020 predictions and prognostications that are rolling in. I don’t put much stock in these trend lists because I don’t know what will happen in the next month, let alone the...
by Jennifer Videtta | Jan 14, 2020 | Marketing
Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — an...
by Len Shneyder | Jan 13, 2020 | Marketing
I’ve discussed how more than 50% of all email is opened on mobile devices. This is what you might call a “known known.” This fact is a great ice breaker at a marketing conference, however when you consider that more than 33% of all holiday shopping on Black Friday and...
