by Karl Sakas | Nov 15, 2019 | Marketing
When a client asks to add a new service to their account, it’s usually an easy upsell… unless they’ve requested a service your agency doesn’t currently offer. That’s when many agency leaders fall into “panic” mode. Not wanting to lose the account, they automatically...
by Amy Gesenhues | Nov 14, 2019 | Marketing
When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized digital experience, but with a human touch. With the wide range of available machine learning and AI tech, brands can risk coming off as...
by Leonardo Losoviz | Nov 13, 2019 | Marketing
The combination of WordPress’ versatility for managing data (since its database model supports the creation of different content models, easily extensible through meta attributes) and Gutenberg’s rich user interactions provide a powerful mechanism to create, edit and...
by Nick Nelson | Nov 12, 2019 | Marketing
Here’s something you might already know about Intuit: The leading financial software company has been around for 35 years, buoyed by its primary software offerings, TurboTax and QuickBooks. Here’s something you might not know (at least it was news to me): While Intuit...
by Amy Gesenhues | Nov 11, 2019 | Marketing
Facebook is updating how it filters repeat organic impressions for Pages. According to a Facebook spokesperson, the company is shortening the time-frame by which it calculates the metric. The initial announcement came via an update last week to a Facebook Business...
by Lee Odden | Nov 8, 2019 | Marketing
In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what’s possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining...
by Kristina Podnar | Nov 7, 2019 | Marketing
At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as an add-on or afterthought won’t work. While attendance was less than I had hoped, those who came left the...
by Amy Gesenhues | Nov 6, 2019 | Marketing
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest...
by Theresa Forman | Nov 5, 2019 | Marketing
We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected content through as many channels as possible. But just because there are more agencies can do, doesn’t mean they should be...
by Nick Nelson | Nov 4, 2019 | Marketing
Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software. For a massive brand like this to take such an emphatic stand...
