by Lane Ellis | Jan 8, 2021 | Marketing
Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place. Best We’re especially proud of the content marketing...
by Modern Healthcare | Jan 7, 2021 | Healthcare
INTRO COMMENTS: Hello and welcome to Modern Healthcare’s Next Up, the podcast for emerging healthcare leaders. My name is Kadesha Smith. I’m your host, and I’m also the CEO of CareContent, a digital strategy agency for healthcare organizations. Today, we are...
by Michael Brady | Jan 6, 2021 | Healthcare, Hospitals
Like many hospitals, Pennsylvania’s Chan Soon-Shiong Medical Center at Windber saw its service volume collapse earlier this year after a pause in elective procedures. Global CEO Tom Kurtz said the decline would have wreaked havoc on its operating revenue in previous...
by Lane Ellis | Jan 5, 2021 | Marketing
Search marketing has matured in many ways throughout this pandemic year of 2020. B2B At each shift and change along the journey, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy to help...
by Lee Odden | Jan 4, 2021 | Marketing
I have always believed that everyone is influential about something and that sentiment is certainly true within B2B companies. InsideIn the B2B marketing world, we’ve all come to understand that buyers trust individual voices more than formal marketing and...
by Maria Castellucci | Jan 1, 2021 | Telehealth
Every four weeks for the last two years, Dan Greene and his wife drive 10 hours from their home in Wilmington, N.C., to the Ohio State University Comprehensive Cancer Center in Columbus so he can participate in a clinical trial. The drive is taxing, but Greene said...
by Associated Press | Dec 31, 2020 | Healthcare, Marketing
A Vermont-based hospital network is now saying a cyberattack that crippled its computer systems in October was ransomware. While the Burlington-based University of Vermont Health Network, which serves hospitals in Vermont and upstate New York, had said its systems...
by Associated Press | Dec 30, 2020 | Doctors, Healthcare, Hospitals
Pfizer and BioNTech will supply the U.S. with an additional 100 million doses of their COVID-19 vaccine under a second agreement. The drugmakers said Wednesday that they expect to deliver all the doses by July 31. Pfizer already has a contract to supply the government...
by modern healthcare | Dec 29, 2020 | Marketing
An Aetna affiliate on Thursday alerted the federal government that a data breach compromised hundreds of thousands of members’ health data. EyeMed The data breach stemmed from a hacking incident at EyeMed, a company that Aetna contracts with to provide services...
by Associated Press | Dec 28, 2020 | Hospitals
The COVID-19 pandemic has helped revive the autopsy. When the virus first arrived in U.S. hospitals, doctors could only guess what was causing its strange constellation of symptoms: What could explain why patients were losing their sense of smell and taste, developing...
