Americans are spending more than ever on plastic surgery
Americans underwent hundreds of thousands of breast implant, liposuction and nose surgeries, spending billions.
An American Society of Plastic Surgeons report found Americans spent more than $16 billion on cosmetic plastic surgeries and minimally invasive procedures.
It’s evidence that plastic surgery, once reserved for the rich and famous, is now more mainstream, safer and accessible, said New York City plastic surgeon Dr. Alan Matarasso, an ASPS spokesman.
Breast augmentation surgeries, typically breast implants, far outpaced other surgeries with nearly 300,000 operations nationwide. Breast augmentations and the 223,018 nose reshaping surgeries both netted doctors more than a billion dollars. Liposuction also remains popular, with 235,237 surgeries across the U.S. costing about $750 million.
The average cost of a breast implant surgery went down about 3%, the study said, while liposuction and nose reshapings increased by about 6%.
By far the most popular minimally-invasive procedures, were wrinkle treatment injections, such as Botox. Americans underwent about 7 million procedures at a national average cost of $385.
People are paying up to $10,000 for plastic surgery to look good
The national average fee for liposuction is $3,518, but that does not generally include anesthesia and operating room fees, so the tag can hit $10,000 when factoring in those costs, especially in expensive markets like L.A. and New York City.
Meanwhile, the Brazilian butt lift, which involves using lipo to transplant fat from an area of the body where it’s unwanted, and using it to round out the patient’s derriere, has an average cost of $4,341 in the U.S., though it, too, can run up to $10,000 depending on the market and the facility. The procedure is more professionally known as “buttock augmentation with fat grafting” and has ballooned 19% between 2017 and 2019.
Top 5 cosmetic surgical procedures in 2018 – 2019
• Breast augmentation — 313,735 procedures.
• Liposuction — 258,558 procedures.
• Nose reshaping — 213,780 procedures.
• Eyelid surgery — 206,529 procedures.
• Tummy tuck — 130,08.
Procedures.Americans underwent hundreds of thousands of breast implant, liposuction and nose surgeries, spending billions.
9 TIPS MARKETING FOR DOCTORS
There are many marketing strategies that can be implemented, but not all of them can be used for medical doctors. When we do marketing for doctors, there must be a complete plan that focuses on finding, attracting and retaining patients. Read on to learn about our practical marketing advice for doctors that will help you make your doctor’s work known effectively.
How Marketing can help doctors?
1. Understand your patients
Understand the needs of your patients. Remember that nobody chooses a surgery or a medical procedure by choice. They simply seek to be treated, but they really don’t know what will really help. Therefore, you should prepare your marketing message highlighting how exactly you can help them recover instead of directly setting treatment options. This will help you win more patients.
2. Marketing Is Not an Expense; It’s an Investment
Marketing is important to drive the health care business model. Marketing for doctors should start with a detailed plan based on strategies and tactics, which includes specific objectives. It also includes a list of marketing activities that will help doctors achieve their goal of getting new patients, but also to retain them.
3. Have a professionally designed website
Online visitors will have an opinion about their practice in a few seconds after their site is loaded. 5% of visitors will judge the credibility of their practice based on the design of their website. Therefore, your site must be:
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Well designed
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Fast charging
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Suitable for mobile devices
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SEO optimized
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insurance
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Easy to navigate
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Have videos and multimedia content on your site
4. Video Marketing Strategy
Video content is expected to represent 85% of all online traffic in 2020. As YouTube is the second largest search engine after Google, you cannot afford to ignore the video in your medical marketing strategy. Visual content has more impact on perspectives than text. Video content is 50 times more likely to rank in search engines than text.
5. Social Media Marketing
A large percentage of health care clients say that the content they find on social networks affects their choice of the treatment center they will visit. Sharing excellent content on social networks helps keep your audience interested and can be a great way to reach potential customers. However, not all social media platforms are the same. Therefore, we advise you and help you evaluate the best platform for your marketing campaigns.
6. Email Marketing
Most people check their emails in the morning. In addition, many adult patients want their doctors to improve the way they communicate with them by email. Email marketing is one of the most effective ways to market your practice and acquire potential customers because it is easy to customize and easy to implement. Encourage your patients to subscribe to your newsletter. Share the latest news, discounts and important information about medical care with your subscribers.
Also, let the emails be consistent and suitable for your practice. In this way, your practice will always be in the minds of your patients.
7. Make your patients leave testimonials
When it comes to marketing for doctors, testimonials are very important. Most patients consider online reviews when they look for a new doctor. Positive reviews will make patients trust their practice. Encourage your current patients to leave real comments about their practice and staff at the review sites. Also, answer your questions and comments, whether positive or negative.
8. List Online Business Directories
When a potential customer is looking for a medical practice on Google, 4-5 company listings on organic search results will be displayed. On mobile devices, these are the only search results that customers will see without scrolling down. It is important that it appears in local directories such as Google Business and Yelp so that patients can easily find their practice.
Use the same contact information for your medical practice in the lists of different platforms to prove that your business is legitimate.
9. Keep a winning attitude
By implementing the above strategies to achieve your sales objectives. Our most favorite medical marketing idea is to maintain a positive attitude. Therefore, dedicate enough time and resources to stay at the forefront of marketing. If you want to know exactly how we do it, fill in your details below.
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The Advantages and Disadvantages of Social Media For Doctor Marketing
To be successful in the health industry, it is essential that your company or physician efficiently market your brand and differentiate it from the competition. VantageWerx focuses on selecting customized marketing solutions that portray the services of a practice in a unique way. One of our most reputable services is social media management. Social media platforms are being adopted by a variety of demographic data, and as a health care provider, having a strong presence in social networks and the campaign is crucial. As a doctor, marketing should be left to a dedicated company that has the tools and staff willing to help your business grow.
Advantages of Social Media
VantageWerx, our team understands how to effectively use your company’s social networks to help your team stand out. There are innumerable advantages to maintain platforms such as Facebook, Twitter, Instagram and Google My Business.
Connectivity
The basis of social networks is based on the idea that one can connect and interact with anyone from anywhere. This allows potential customers from anywhere in the world to see their practice and consider their services. Being present in social networks invites a personalized connection between your practice and your patients. Connect more with your audience and segment your marketing strategies within social networks to reach your target market.
Information
Educate patients about their services, team members, founders / history, and provide contact information. The exchange of information between you and your patients is done in a few clicks. Also, educate the clientele in your practice using social networks.
Promotion
In the field of health marketing, social networks are the ideal practice to promote services. Promoting information about practice services allows you to reach a wider audience than print ads. Social networks allow you to advertise on a wider network of potential patients.
Reputation
Clients who share positive comments and reviews can help build the reputation and credibility of their practice. Social networks allow your audience to share what they want, and if your company provides positive services, your satisfied customers may feel inclined to share their experience with the world. This can increase sales and attract more traffic to your website and social networks so that potential customers know more about your brand. In addition to maintaining an outgoing reputation, VantageWerx can help your practice build its own reputation by publishing unique and relevant content.
Disadvantages of Social Media
Of course, there are disadvantages when it comes to social networks, but the disadvantages do not far outweigh the benefits of maintaining a strong online presence.
Dependency
With such dependence on social networks to obtain information, maintaining a stable and unique platform can become overwhelming and tedious. That’s why the VantageWerx healthcare communications specialists team is ready to help you manage your platforms and create a positive reputation for your brand.
Negative Reputation
While the ability of social networks to grow your company’s reputation has many more benefits than negative ones, there are concerns about whether negative reviews and comments can damage a reputation. Fortunately, in addition to our social media services, we offer reputation management to manage patient feedback.
WHY WE ARE DIFFERENT
We are a dynamic team creating dynamic content and websites that increase viewing and interaction. We provide a better viewing experience on desktop, laptop and smart phones. We have significant experience in the healthcare space and are focused on making healthcare websites more patient friendly and useful. Your patients deserve the latest technology that will bring them closer to you. You want to connect and engage them in order to assist in enhancing their wellness. Next time they need you, they will connect with you.